{"id":211,"date":"2022-04-19T13:45:09","date_gmt":"2022-04-19T13:45:09","guid":{"rendered":"https:\/\/sustainableforall.visitmadeira.com\/certification\/"},"modified":"2025-12-19T13:06:48","modified_gmt":"2025-12-19T13:06:48","slug":"certification","status":"publish","type":"page","link":"https:\/\/sustainableforall.visitmadeira.com\/en\/certification\/","title":{"rendered":"Certification"},"content":{"rendered":"<p>[vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; css=&#8221;.vc_custom_1651138008629{margin-bottom: 70px !important;}&#8221; border_color=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/6&#8243;]<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div>[\/vc_column][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;2\/3&#8243;]<h2 style=\"text-align: center;\">Certification. Strategic pillars.<\/h2>\n<h4 style=\"text-align: center;\">The Madeira Tourism Strategy 2022-2027 brings together a set of 6 Strategic Pillars for the development of the Region.<\/h4>\n[\/vc_column][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/6&#8243;]<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div>[\/vc_column][\/vc_row][vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; animation=&#8221;fadeInDown&#8221; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; border_color=&#8221;&#8221; css=&#8221;.vc_custom_1650556580920{margin-top: -150px !important;}&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/1&#8243;][vc_row_inner equal_height=&#8221;true&#8221; no_margin=&#8221;true&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650551473084{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #90d5ac !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fab fa-pagelines\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\">Nature, Active &amp; Sport Tourism<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Mountains, levadas and paths, viewpoints, gardens and forests, circuits and walking tours, sports and activities on the ground, bird watching.<\/span><\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-wellness.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650558031597{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #0a7b61 !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fas fa-heart\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\">Health and <em>Wellness<\/em><\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Healthy and alternative food, yoga, thalassotherapy, psamotherapy, meditation, spiritual retreats, treatments and spa, places that provide physical and mental well-being.<\/span><\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;true&#8221; no_margin=&#8221;true&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-mar.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650551725572{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #41bbca !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fas fa-anchor\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\">Sea and Nautical Tourism<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Sea beaches and natural pools, nautical sports and activities, whale watching, cruise tourism<\/span><\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-mar-turismo-nautico.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;true&#8221; no_margin=&#8221;true&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650551741918{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #0a7b61 !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fas fa-glass-martini-alt\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\"><em>Lifestyle<\/em> &amp; New Trends<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Signature\/author tourism and restoration, nightlife, trendy places, places capable of attracting digital nomads and professionals in remote work<\/span><\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-natureza.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650551267312{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #94ccaa !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fas fa-seedling\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\"><em>Consciousness<\/em> &amp; <em>Sustainability<\/em><\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Social and environmental volunteer tourism, initiatives that promote the circular economy and the reduction of consumption, programs to boost local commerce<\/span><\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;true&#8221; no_margin=&#8221;true&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-lifestyle.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; css=&#8221;.vc_custom_1650558052972{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #41bbca !important;}&#8221; border_color=&#8221;&#8221;]<header  class=\"icon-box-header\" ><span style=\"color:#ffffff;\" class=\"svg_icon  icon-box-small  icon-box-hover\" ><i class=\"fas fa-archway\"><\/i><\/span><\/header><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h3><span style=\"color: #ffffff;\">Cultural Heritage, Food &amp; Wine<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Material and intangible heritage, attractions and themed routes, distinctive gastronomy, wine tourism<\/span><\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"573\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/04\/madeira-sustainable-gastronomia.jpg\"   alt=\"\"><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/3&#8243;]<h2><span style=\"color: #90d5ac;\">The 6 <em>guiding drivers<\/em> of the Strategy.<\/span><\/h2>\n[\/vc_column][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;2\/3&#8243;][vc_row_inner bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">1.<\/span><\/strong><\/h4>\n<p>Strengthen <strong>destination management<\/strong>, improve knowledge and monitor the performance of the Tourism sector.<\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">2.<\/span><\/strong><\/h4>\n<p>Bet in the <strong>diversity<\/strong>, <strong>differentiation, and structuring<\/strong> of the tourist offer.<\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">3.<\/span><\/strong><\/h4>\n<p>Invest in increasing the <strong>notoriety of Madeira<\/strong> as a destination.<\/p>\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">4.<\/span><\/strong><\/h4>\n<p class=\"p1\"><strong>Attract, qualify and value Human Resources<\/strong> strong in the tourism sector.<\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">5.<\/span><\/strong><\/h4>\n<p class=\"p1\"><strong>Promote investment<\/strong> in the tourism sector.<\/p>\n[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243;]<h4><strong><span style=\"color: #0a7b61;\">6.<\/span><\/strong><\/h4>\n<p class=\"p1\"><strong>Ensure the sustainability of the destination<\/strong> (cultural, environmental, economic, and social).<\/p>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; css=&#8221;.vc_custom_1650558088595{background-color: #f2f2f2 !important;}&#8221; border_color=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/1&#8243;]<h2 style=\"text-align: center;\"><span style=\"color: #90d5ac;\">Quem certifica o destino?<\/span><\/h2>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div>[vc_row_inner bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;]<h1><b>EarthCheck<\/b><\/h1>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><h4><span style=\"color: #707070;\"><a style=\"color: #707070;\" href=\"https:\/\/earthcheck.org\/\" target=\"_blank\" rel=\"noopener\">EarthCheck<\/a><\/span>is the entity responsible for the certification process of Madeira as a sustainable tourist destination.<\/h4>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><a data-direction=\"start\" class=\"dima-button  dima-btn-pill stroke dima-btn-mini float-start\" href=\"https:\/\/earthcheck.org\/\" target=\"_blank\" rel=\"noopener\">Find out more about EarthCheck<\/a>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;]<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><p>EarthCheck is one of three organisations accredited by the Global Sustainable Tourism Council for this purpose, and is a world leader in scientific benchmarking and certification for the travel and tourism industry. The regulation adopted by EarthCheck stipulates an evolutionary certification process that imposes the progressive achievement of four levels (silver, gold, platinum, and master), forcing each destination to demonstrate adequate compliance with the criteria evaluated over time consistently.<\/p>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; css=&#8221;.vc_custom_1650558088595{background-color: #f2f2f2 !important;}&#8221; border_color=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/3&#8243;]<h2><span style=\"color: #90d5ac;\">The certification process.<\/span><\/h2>\n<p>RAM has continuously invested in the sustainability of the territory, preserving and enhancing endogenous resources.<\/p>\n<p>The development of the Madeira destination<strong> is aligned with the 10 articles of the World Tourism Organization&#8217;s Global Code of Ethics for Tourism and with the 17 UN Sustainable Development Goals<\/strong>, which contribute to maximizing the benefits of tourism and minimizing potential negative impacts.<\/p>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><a data-direction=\"start\" class=\"dima-button  dima-btn-pill stroke dima-btn-mini float-start\" href=\"https:\/\/www.unwto.org\/global-code-of-ethics-for-tourism\" target=\"_blank\" rel=\"noopener\">Global Code of Ethics<\/a><div  class=\"dima-clear\" style=\"padding-bottom:10px\"><\/div><a data-direction=\"start\" class=\"dima-button  dima-btn-pill stroke dima-btn-mini float-start\" href=\"https:\/\/www.un.org\/sustainabledevelopment\/sustainable-development-goals\/\" target=\"_blank\" rel=\"noopener\">Sustainable Development Goals<\/a><div  class=\"dima-clear\" style=\"padding-bottom:10px\"><\/div><a data-direction=\"start\" class=\"dima-button  dima-btn-pill stroke dima-btn-mini float-start\" href=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/07\/Processo-Programa-de-Destinos-Sustenta%CC%81veis-EarthCheck.pdf\" target=\"_blank\" rel=\"noopener\">Read more about the process<\/a>[\/vc_column][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;2\/3&#8243;][vc_row_inner bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243;][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;]<h4><span style=\"color: #0a7b61;\"><strong>Phase I: <\/strong> Benchmarking<\/span><\/h4>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><div  class=\"dima-timeline-list process-v small\" ><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-users\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>01. <\/strong><\/span><strong> DMO&#8217;s<\/strong> Constitution<\/h5>\n<ul>\n<li>Team allocation<\/li>\n<li>Definition of responsibilities<\/li>\n<\/ul>\n<\/div><\/div><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-pen-nib\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>02.<\/strong><\/span><strong>Policy Definition<\/strong><\/h5>\n<ul>\n<li>Identification of the main challenges and potential<\/li>\n<li>Reference to the main commitments of the DMO<\/li>\n<\/ul>\n<\/div><\/div><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-poll\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>03.<\/strong><\/span><strong>Benchmarking<\/strong><\/h5>\n<ul>\n<li>Comparison with other destinations in key areas<\/li>\n<li>Identification of areas for improvement<\/li>\n<\/ul>\n<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;]<h4><span style=\"color: #0a7b61;\"><strong>Phase II: <\/strong> Certification<\/span><\/h4>\n<div  class=\"dima-clear\" style=\"padding-bottom:20px\"><\/div><div  class=\"dima-timeline-list process-v small\" ><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-balance-scale-right\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>04.<\/strong><\/span><strong>Legal compliance<\/strong><\/h5>\n<ul>\n<li>Identification of legislation related to the areas of sustainability<\/li>\n<li>Legislative adequacy with the certification process<\/li>\n<\/ul>\n<\/div><\/div><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-map\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>05.<\/strong><\/span><strong>Planning<\/strong><\/h5>\n<ul>\n<li>Development of Risk Assessment<\/li>\n<li>Action Plan Development<\/li>\n<\/ul>\n<\/div><\/div><div  class=\"dima-iconbox no-box text-start features-start\" ><header  class=\"icon-box-header\" ><span style=\"background-color:#90d5ac;box-shadow: 0 0 0 1px #ffffff;color:#ffffff;\" class=\"svg_icon  box-circle icon-box-small  icon-box-hover\" ><i class=\"fas fa-bullhorn\"><\/i><\/span><\/header><div  class=\"features-content\" ><h5 class=\"features-title\" ><\/h5>\n<h5><span style=\"color: #90d5ac;\"><strong>06<\/strong><\/span><strong>. Communication and monitoring<\/strong><\/h5>\n<ul>\n<li>Integrated process assurance<\/li>\n<li>Monitoring the certification process<\/li>\n<\/ul>\n<\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_w_bg=&#8221;true&#8221; content_position=&#8221;center&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; border_color=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/2&#8243;]<h2><span style=\"color: #90d5ac;\">Who manages the process?<\/span><\/h2>\n<p>The <strong>Madeira Certification Process Management Structure (DMO)<\/strong> is the entity appointed by the Regional Government of Madeira (Resolution of the Regional Government Council no. 51\/2022, of 31 January 2022), with powers to plan, organize, implement, manage and supervise the certification of Madeira as a Sustainable Tourism Destination, according to the EarthCheck normative standard, on a collaborative basis.<\/p>\n<p>These are the main documents of the process:<\/p>\n<ul  class=\"dima-accordion dima-acc-plus dima-acc-clear\" ><li  class=\"panel dima-accordion-group\" ><div class=\"dima-accordion-header\"><a class=\"dima-accordion-toggle collapsed\" data-toggle=\"collapse\"  href=\"#collapse-1\">Sustainability Policy<\/a><\/div><div id=\"collapse-1\" class=\"dima-accordion-content collapse\"><div class=\"dima-accordion-inner\">Document that guides the destination&#8217;s intentions with regard to sustainability, presenting the purpose and associated commitments.<\/div><\/div><\/li><li  class=\"panel dima-accordion-group\" ><div class=\"dima-accordion-header\"><a class=\"dima-accordion-toggle collapsed\" data-toggle=\"collapse\"  href=\"#collapse-2\">Risk assessment<\/a><\/div><div id=\"collapse-2\" class=\"dima-accordion-content collapse\"><div class=\"dima-accordion-inner\">A report that identifies the potential level of risk of planned, accidental or emergency situations, whether natural or man-made, related to the scope of Madeira&#8217;s activities.<\/div><\/div><\/li><li  class=\"panel dima-accordion-group\" ><div class=\"dima-accordion-header\"><a class=\"dima-accordion-toggle collapsed\" data-toggle=\"collapse\"  href=\"#collapse-3\">Action Plan<\/a><\/div><div id=\"collapse-3\" class=\"dima-accordion-content collapse\"><div class=\"dima-accordion-inner\">Set of commitments and actions for sustainability, articulated with the various Secretariats of the Regional Government of Madeira, Municipalities and stakeholders of the destination.<\/div><\/div><\/li><\/ul>[\/vc_column][vc_column min_height=&#8221;&#8221; bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; width=&#8221;1\/2&#8243; id=&#8221;&#8221; class=&#8221;&#8221; style=&#8221;&#8221; border_color=&#8221;&#8221;]<div class=\"column-item overflow-hidden text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"749\"  class=\"dima-img \" src=\"https:\/\/sustainableforall.visitmadeira.com\/wp-content\/uploads\/2022\/11\/sustainable-for-all-dmo-3.png\"   alt=\"\"><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;&#8221; dima_canvas_style=&#8221;&#8221; translate_x=&#8221;0&#8243; dima_z_index=&#8221;0&#8243; delay=&#8221;&#8221; delay_duration=&#8221;&#8221; delay_offset=&#8221;&#8221; id=&#8221;&#8221; class=&#8221;&#8221; css=&#8221;.vc_custom_1651138008629{margin-bottom: 70px !important;}&#8221; border_color=&#8221;&#8221;][vc_column min_height=&#8221;&#8221; 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