The Madeira Promotion Association (AP-Madeira) has launched the official video for the \u201cExplora. Respeita. Preserva.\u201d (Explore. Respect. Preserve.) campaign, marking a new communication phase for this project initiated in November 2025. This audiovisual production follows a visitor’s journey through Madeira, illustrating the importance of adopting conscious behaviors, such as parking in appropriate locations and hiking only on classified pedestrian trails, always with total respect for the natural heritage. <\/p>\n\n
The visual narrative also highlights the need to promote a harmonious and cordial relationship with the community and tourism sector professionals, encouraging the local population’s involvement in moments of conviviality. The video is available on the official website \u201cvisitmadeira.com\u201d and on the destination’s digital networks, with the distribution of informative flyers also planned for the coming weeks, containing recommendations on how to enjoy Madeira with the lowest possible impact. <\/p>\n\n
The Regional Secretary for Tourism, Environment, and Culture and president of AP-Madeira, Eduardo Jesus, emphasized that this initiative reflects the Region’s clear commitment to consolidating a balanced and sustainable tourism model, explaining that the action integrates the goals outlined in the UPGRADE program, focusing on the strategic axis that aims to generate value and ensure a positive and respectful coexistence between residents and visitors.<\/p>\n\n