2025: The Year of Ecotourism Affirmation in Madeira?
With tropical landscapes, unique biodiversity and a culture rooted in sustainability, Madeira is establishing itself in 2025 as a leading ecotourism destination in Europe. The region’s sustainable, anti-mass tourism strategy, validated by international awards such as EarthCheck, stands out for its preservation of natural and cultural heritage.
Among the 2.2 million visitors in 2024, German and British tourists were the most numerous, drawn by the Laurissilva Forest, marine reserve and protected areas covering two-thirds of the territory. British magazine Wanderlust ranked Madeira 8th on its Greenlist, recognising the island’s investment in renewable energy and the designation of Porto Santo as a UNESCO Biosphere Reserve.
The hospitality sector is strengthening its competitiveness through clean energy, permaculture and local products, attracting a more environmentally conscious visitor profile. Low-impact activities such as hiking trails, educational safaris, whale watching and agritourism are gaining increasing popularity.
Madeira seeks to affirm itself as a global ecotourism reference, with the collaboration of its visitors, encouraging responsible practices: choosing eco-friendly accommodation, reducing plastic use, adopting eSIM technology, and supporting local commerce.
A strategy based on authenticity, environmental preservation and community involvement — making Madeira a must-visit destination for those who value nature and sustainability.
