Certification. Strategic pillars.
The Madeira Tourism Strategy 2022-2027 brings together a set of 6 Strategic Pillars for the development of the Region.
Nature, Active & Sport Tourism
Mountains, levadas and paths, viewpoints, gardens and forests, circuits and walking tours, sports and activities on the ground, bird watching.
Health and Wellness
Healthy and alternative food, yoga, thalassotherapy, psamotherapy, meditation, spiritual retreats, treatments and spa, places that provide physical and mental well-being.
Sea and Nautical Tourism
Sea beaches and natural pools, nautical sports and activities, whale watching, cruise tourism
Lifestyle & New Trends
Signature/author tourism and restoration, nightlife, trendy places, places capable of attracting digital nomads and professionals in remote work
Consciousness & Sustainability
Social and environmental volunteer tourism, initiatives that promote the circular economy and the reduction of consumption, programs to boost local commerce
Cultural Heritage, Food & Wine
Material and intangible heritage, attractions and themed routes, distinctive gastronomy, wine tourism
The 6 guiding drivers of the Strategy.
1.
Strengthen destination management, improve knowledge and monitor the performance of the Tourism sector.
2.
Bet in the diversity, differentiation, and structuring of the tourist offer.
3.
Invest in increasing the notoriety of Madeira as a destination.
4.
Attract, qualify and value Human Resources strong in the tourism sector.
5.
Promote investment in the tourism sector.
6.
Ensure the sustainability of the destination (cultural, environmental, economic, and social).
Quem certifica o destino?
EarthCheck
EarthCheckis the entity responsible for the certification process of Madeira as a sustainable tourist destination.
Find out more about EarthCheckEarthCheck is one of three organisations accredited by the Global Sustainable Tourism Council for this purpose, and is a world leader in scientific benchmarking and certification for the travel and tourism industry. The regulation adopted by EarthCheck stipulates an evolutionary certification process that imposes the progressive achievement of four levels (silver, gold, platinum, and master), forcing each destination to demonstrate adequate compliance with the criteria evaluated over time consistently.
The certification process.
Madeira has continuously invested in the sustainability of the territory, preserving and valuing endogenous resources.
The development of the Madeira destination. is aligned with the 10 articles of the Global Code of Ethics for Tourism of the World Tourism Organization and with the 17 Sustainable Development Goals of the UN, which contribute to the maximization of the benefits of tourism and minimize the potential negative impacts.
Global Code of EthicsSustainable Development GoalsRead more about the processPhase I: Benchmarking
Phase II: Certification
Who manages the process?
The Management Structure of the Madeira Certification Process (DMO), is the entity nominated by the Regional Government of Madeira (Resolution of the Regional Government Council no. 51/2022, of 31 January 2022), with powers to plan, organise, implement, manage and supervise the certification of Madeira as a Sustainable Tourism Destination, according to the EarthCheck normative standard, on a collaborative basis.
These are the main documents of the process:
- Guiding document of the destination’s intentions regarding sustainability, presenting the purpose and associated commitments.
- Report that identifies the potential level of risk situations, whether planned, accidental or emergency, natural or anthropic, related to the scope of action of the Madeira destination.
- Set of commitments and actions for sustainability, articulated with the various Secretariats of the Regional Government of Madeira, Municipalities and stakeholders of the destination.
